The previous brand identity of Coca-Cola China has been used for over 20 years. The client had aware that needs for rejuvenation as the traditional Chinese calligraphy design did not match with the global image.

Brand & Visual Identity
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Incorporating the key elements (dynamic ribbon) for Coca-Cola’s English logotype, Alan Chan and his team designed a new dynamic and contemporary Chinese logotype in similar form to create a family look.

  • Client The Coca-Cola Company
  • Category Brand & Visual Identity/Total branding design/Packaging design/
  • Industry Retail/Food and Beverage/