WF CENTRAL is Hongkong Land’s leading premium lifestyle retail centre in China at the commercial and political heart of the capital city, with the design and scale to both respect and revitalise the historic fabric of the Wangfujing area. Occupying a prime site of approximately 21,000 sq. m. on Wangfujing Street in Dongcheng District, Beijing, WF CENTRAL is bringing the community a total of 150,000 sq. m. gross floor area – including a 73-room hotel Mandarin Oriental Wangfujing, Beijing. The property offers 43,000 sq. m. of retail space.

WF CENTRAL is set to offer an authentically-new Beijing lifestyle experience by providing the opportunity to find inspiration, enjoy culture and be part of a new global perspective.
Located on the prosperous Wangfujing Street, WF CENTRAL is only a stone’s throw away from the Forbidden City and the Central Business District of Beijing. It provides 660 carpark spaces and is well served by the capital’s public transportation and metro networks.

Located on the third floor of WF CENTRAL’s east building, formerly the home of the two princes, the new elite VIP salon, SALON TEN, is inspired by the lives of Prince Pu Lun and Prince Pu Dong, cousins of the last Qing Emperor Pu Yi. One of the fundamental messages in the space is the uniting of Eastern and Western design philosophies to connect the distant past to the lively present. Guests to SALON TEN not only can enjoy a luxurious salon where they get to relax, wine and dine, but also immerse themselves in a transformative environment instilled with knowledge and insights from the past.

Brand & Visual Identity
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by Alan Chan Design Company

Interior design
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SALON TEN is the ideal location to celebrate the rich history and contributions of the princes, reflected in SALON TEN’s two lifestyle spaces, ‘The Prince’s Voyage’ and ‘Cabinet of Wonders’.

Prince Pu Lun was a distinguished diplomat who led a delegation to the US in 1904 to represent China at the St Louis World’s Fair. Inspired by Prince Pu Lun’s seafaring journey from East to West, the entrance and bar areas of SALON TEN themed with parchment coloured palettes and Old World globes, maps, and vintage suitcases to embody ‘The Prince’s Voyage.’ The decor captures the beauty of experiencing parts of the world for the very first time and like Pu Lun himself, bridges the cultures of east and west.

A ‘Silk Road’ decorated with a stunning water feature, which is a Chinese landscape painting created using traditional Chinese coins, and silhouetted windows featuring the two princes’ side profiles, which also acts as the dining and display area, leads guests to the immersive ‘Cabinet of Wonders’. This space is an exclusive area catering to the top-tier VIPs at SALON TEN and captures the essence of Chinese music, performance, and literature in homage to the multi-talented Prince Pu Dong, who was a master of Chinese calligraphy, art, and music.

SALON TEN also encompasses an extraordinary art collection, with hundreds of works dating from the turn of the last century to contemporary pieces, including not only artworks collected by the Creative Director, Alan Chan from all over the world, but also precious works by Prince Pu Dong himself, acquired by WF CENTRAL.

Location: Beijing, China
Year Launched: 2018
Brand & Art Consultant: Alan Chan
Interior: Alan Chan Design Company

  • Client WF CENTRAL
  • Category Art program/Brand & Visual Identity/Interior design/
  • Industry Retail/