Packaging design
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Maxim’s launched the new packaging of 2018 mooncakes design by Alan Chan Design Company with the concept of a Chinese phrase “blooming flowers and full moon,” meaning reunion symbolizes a beautiful, rounded and harmonious relationship.

The visual elements are extracted from the four gentlemen in the Chinese traditional culture – plum, orchid, chrysanthemum, and bamboo, delivering the noble moral character and the delicate and refined meaning. Combining the silhouette of the moon and Chang E, the goddess of the moon, represents the reunion during the Mid-Autumn Festival for each’s family.

  • Client Maxim's Caterers Limited
  • Category Packaging design/
  • Industry Food and Beverage/