Lundao (論道) is one of the best premium Chinese tea brand selling Zhuyeqing (竹葉青), a green tea that is found exclusively in Sichuan only. Lundao is the Chinese philosophic thinking that represents the conscientiousness of its product quality.

The first flagship store of Lundao Teahouse in Chengdu was launched to build a brand image.

Interior design
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The total floor area of Tea Tao flagship store is around 320 sq. meters. It is located in a luxury residential area to attract the sophisticated consumers who enjoy the relaxing and peaceful environment of tea drinking. The 2-story teahouse is divided into two zones – the first floor is a retail space for tea products, whereas the second floor is reserved for tea-tasting.

To deliver a natural and Zen feeling of Tea Tao, the selected materials are natural and based on the concept of five elements (metal, wood, water, fire, and earth) used in ancient Chinese cosmology. For example, the oak flooring, wooden furniture, natural stone tiles, water pool etc. To enhance the Zen and peaceful environment in the interior design, a unique and original design element – Zen garden carpet is created. The acrylic bamboo with debossed Tea Tao theory is installed to deliver a sophisticated and long lasting feel. The wall tiles with teacup pattern are originally designed to represent Tea Tao subtly.

Before the opening of the flagship teahouse, Tea Tao has limited exposure to the general Zhuyeqing tea shop. This exercise sets a new milestone for building a profound merchandising platform, as well as providing integrated Tea Tao experience to the consumers.

  • Client Sichuan Emei-shan Zhuyeqing Tea Co., Ltd.
  • Category Total branding design/Interior design/
  • Industry Retail/Food and Beverage/Tea/