Two of Japan’s leading banks, Sumitomo and Mitsui merged in 2001 and a brand new corporate identity was created to project its new image.

Brand & Visual Identity
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Key elements for developing new corporate identity was to incorporate the initials “S” and “M” of Sumitomo and Mitsui unit. To highlight the image of a Japanese banking corporation, cultural touch was to be blended into the concept of logo design. A new logo is created by forming “S” and “M” in the shape of Japanese screen that can also be interpreted as a rising financial chart.

Application systems included corporate stationeries, signage and system of 200 branches. The new logo of SMBC was widely identified and got registered by the public very shortly.

  • Client Sumitomo Mitsui Banking Corporation
  • Category Corporate Identity/Brand & Visual Identity/
  • Industry Others/