As a part of the Hong Kong Tourism Association's international marketing plan, the "City of Life" campaign required a visual identity as well as a series of merchandise for promoting the fragrant harbour across the world.

Brand & Visual Identity
  • Selected
  • Selected
  • Selected
  • Selected
  • Selected
  • Selected
  • Selected
  • Selected
  • Selected
1
9

In the 80-90s, vibrant neon signs were the symbol of a thriving Hong Kong. It was a sign of prosperity, opportunity, and they city’s unique culture.

This intensely colourful backdrop served as the inspiration for the “City of Life” visual identity. Multicoloured and layered typography of “Hong Kong/香港” in English and Chinese form a rich graphical elements that can easily be applied across a wide range of media. The typography logo is a perfect balance of East and West–reflecting the city’s unique colonial history and international status. The lively high energy given out by the typography embodies the utimate spirit of Hong Kong.

  • Client Hong Kong Tourism Association
  • Category Total branding design/Brand & Visual Identity/
  • Industry Government and institution/