In the 80-90s, vibrant neon signs were the symbol of a thriving Hong Kong. It was a sign of prosperity, opportunity, and they city’s unique culture.
This intensely colourful backdrop served as the inspiration for the “City of Life” visual identity. Multicoloured and layered typography of “Hong Kong/香港” in English and Chinese form a rich graphical elements that can easily be applied across a wide range of media. The typography logo is a perfect balance of East and West–reflecting the city’s unique colonial history and international status. The lively high energy given out by the typography embodies the utimate spirit of Hong Kong.